providing hotels
the 'know how'
Who We Are
Like our Highland cow friend Hector above, we are pretty unique agency, based in Scotland, delivering valuable advisory services to independent hotels across all sectors and geographical areas.




What We Do
In a nutshell, we aim to provide sound and honest advisory services to hotels in the fields of software and revenue management.

In today's market place, hotels need to keep an head of the curve, from how to price their rooms, where to sell those rooms, how to track where the business is coming from and what technology is available to deliver their sales.
Revenue Management Consultancy
We aim to provide our clients with honest advice in helping them address their challenges in the all important concept of revenue management, essentially to grow revenue and reduce their cost burden, improving the room revenue contribution towards their Gross Operating Profit per Available Room (GopPAR).
Room Revenue Tracker
Our partner programme for hotels who do not have an inhouse revenue manager function. The service has been designed to provide insights into the room bookings coming into your hotel and to provide recommendations on your future room sales strategy.
Technology Advice
The primary focus here would be on the key software used your hotel, this being the Property Management System (PMS).  This is probably an outdated term as this should be seen as the hotel operating platform and the key driver for the business. Modern technology should be seen as a tool for driving down your costs and can revolutionise your operational model.
Meet the Team
We are passionate about providing bespoke, honest and trustworthy guidance on the market's most effective hotel management and revenue tools
Neil Farren / Founder / Client Relations

With nearly 25 years experience in the hospitality industry, Neil founded Farren Hotel Advisors in 2016. His career has spanned operations, technical support, training and configuration of software/systems and revenue management

Pamela Renfrew

Pamela leads our efforts to get our message out into the market. When not working on our behalf, Pamela heads up her own business, Admin Angel, a virtual assistant business providing outsourced services to small and medium sized businesses.