Keeping hotels ahead of the curve
Who We Are
Like our Highland cow friend Hector above, we are pretty unique agency, based in Scotland, delivering valuable advisory services to independent hotels across all sectors and geographical areas.




What We Do
In a nutshell, we aim to provide sound and honest advisory services to hotels in the fields of software and revenue management.

In today's market place, hotels need to keep an head of the curve, from how to price their rooms, where to sell those rooms, how to track where the business is coming from and what technology is available to deliver their sales.

Insights Manager


Strategise your room sales performance. Tap into our expertise to receive an important overview of your room sales. We give you that 'helicopter' view of your business. What worked? What didn't? Where did our business come from? What's the outlook?

Hotel Tech


Bringing clarity to a confusing landscape. The advent of technological innovation has finally reached us, but can be challenging to understand. This is where we come in. We hold our clients' hands to help navigate and benefit from the challenges.

Yield Manager


We become your partner. Not every hotel can afford to have an inhouse revenue manager, but it's an essential ingredient for today's competitive market. Don't fear, as we provide a cost effective solution for hotels and other accommodation providers with our outsourced, dedicated revenue manager service.

Meet the Team
We are passionate about providing bespoke, honest and trustworthy guidance on the market's most effective hotel management and revenue tools
Neil Farren / Founder / Client Relations

With nearly 25 years experience in the hospitality industry, Neil founded Farren Hotel Advisors in 2016. His career has spanned operations, technical support, training and configuration of software/systems and revenue management

Pamela Renfrew

Pamela leads our efforts to get our message out into the market. When not working on our behalf, Pamela heads up her own business, Admin Angel, a virtual assistant business providing outsourced services to small and medium sized businesses.