Who We Are
We are pretty unique agency, based in Scotland, delivering valuable support services to independent hotels across all sectors and geographical areas.
Farren Hotel Solutions is led by Neil Farren, who has over 25 years experience in the hotel industry, covering all aspects of operations and specialising in revenue management and systems within the last 15 years. He has worked with a number of different clients, from various different sectors of the industry and has enjoyed a close working relationship with various stakeholders, from hotel owners, General Managers and other stakeholders.
What We Do
In a nutshell, we aim to provide sound and honest advisory services to hotels in the fields of software and revenue management.
In today's market place, hotels need to keep an head of the curve, from how to price their rooms, where to sell those rooms, how to track where the business is coming from and what technology is available to deliver their sales.
Case Studies
Take a look at some of my projects
Case Study 1: 4* Luxury Hotel
Town Centre Location
I was retained by the company's Managing Director to provide onsite revenue management support for the hotel's Reservations Team.
> Implementation of dynamic pricing structure into the hotel's PMS functionality for automation purposes.
> Rate structure review and update
> Creation of special offers and packages accordingly to yearly calendar.
> Monthly production of room revenue report for top management team.
> Monitoring key performance indicators for room sales for future business on the books and forecast.
> Review of hotel's business mix and align with room sales strategy.
> Mentorship and training of hotel's Reservations Team
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Case Study 2: 5* Destination Castle Hotel
Rural Location
I was asked by the hotel's Managing Director to lead a project in maximising the use of the property's management software and align with internal business processes.
> Assist their internal software champions in refining business processes and their writing of Standard Operating Procedures for Reservations and Reception departments.
> Updated fields in their PMS software to allow smooth workflows and capture of vital guest booking data.
> Led a series of classroom based training, covering different departments in how to maximise the functionality of their PMS.
> Supported the team's ability to get quality data sets from the software to support business development decisions.
Case Study 3: Group of Ski Hotels
French alpine locations
After selecting a new property management software with integrated channel management from one of our technology partners, the properties' operator outsourced the build and configuration of the new system to us.
> Gathering of information from the hotel team.
> After looking at existing setup and gaining an understanding from the project manager of their requirements going forward, formed a project management plan and configuration documentation for approval.
> Successfully configured all functions of the software as required, ensuring best practice.
> Set the property live after importing future bookings and balanced their financial reports back to the old system.
Jill Chalmers
Managing Director, Glenapp Castle
During my role at Glenapp Castle, we employed Neil to carry out some specific PMS training for us. Neil delivered this training diligently and thoroughly and myself and all the team enjoyed the training and achieved much better understanding of how we could use this technology tool to develop our business. Neil was very patient with many of our ‘silly’ questions and helped us carve a solid path to better efficiencies.
Harry Tucker
Owner, Manor Hotel
Neil has helped us set up our PMS and gave a lot of thought to how the hotel operates. Very helpful and knowledgeable and very practical.
Louise Leisk
Digital Marketing