Pricing & Sales Strategies
Is your rate structure working for your hotel or are you missing pricing opportunities? Are your booking policies aligned across your distribution channels? Does your direct channels offer competitive advantage?
Have you identified your key competitors and where does your hotel sit within that market place?
Business Mix Analysis
Do you understand your room sales business? Have you segmented your room business and who is generating the most income for your hotel?
Sales Channel Analysis
Where are your room sales coming from? What is this costing you? What is working across your different distribution channels?
Are your working practices for your reception and reservations teams up to date? Are there any opportunities for saving payroll using technology? Would your team benefit from working smarter?
You need to examine what happened in the past to see how to move forward. Are there any noticeable trends that you know to know about?